We understood that downtime was a major concern to this business. As such, it is important that all of Earth Plant Hire’s systems speak to each other, seamlessly. With staff and plant (machinery) in multiple sites across NSW, the only place their data could successfully live was in the cloud. We designed and built an integrated business management system that would allow them to connect their client data, their workflow and their financials.
Our software management, resale and support partnerships with Adobe Business Catalyst, Accelo and Xero meant we were able to bring the power of these three tools together seamlessly, and the Earth Plant Hire team could manage their business from any location.
The resulting API integration is a bespoke application layer, working on the same platform as their website, designed to work on mobile devices for team members in the field. The system manages plant hire, monitors machinery movements for costing purposes provides a competitive advantage and proprietary value to the company. Additional functionality, to capture machinery service records, is also being implemented.
With such a clear competitive advantage, it became increasingly important to communicate this (and their other key selling points) to potential clients. After going through a Discovery process to understand their goals for growth and key customers, we being to scope out a marketing strategy, with traditional and digital elements. This work has included developing a full capability statement and business profile to assist in the tendering process, as well as driving the creation of a profile video to better communicate their value proposition to customers.
As their business grows, we will continue to work with them on Digital Strategy to meet their goals.